UMVP

Which is the best app for your business?

Do you know that mobile phone apps and websites are an integral part of our daily lives? Did you also know that saying they’re booming is an understatement? It’s now in our nature to keep first-class liaison with this development as the smartphone craze is drastically increasing the demand for the best apps.
However, the mobile web and native apps are different as there is a common misconception of them being the same. The purpose of writing this is to enlighten you on the differences and how they can turn your business ideas into significant proceeds.

Native Mobile Apps

Camera or GPS app is a native app mainly developed for a particular device for example Apples iOS phones. They are downloaded online via app stores such as Google Play and Apple App Store with direct access to the phone’s system resources.
For the best user experience, businesses find it worth to invest in native apps as compared to the other various types because of their many benefits.

Web apps

A web app is in essence internet enabled apps and it’s only accessed via the web browser. Users don’t necessarily need to download or install them on their phones to utilize the features. However, web apps download updates without user intervention to improve their accessibility.
It’s due to these function similarity in accessing the phone’s hardware that the confusion in native and web apps arises.
There is a myriad of questions now on what is the best return on investment in choosing between these essential apps. I can’t give you the answer, but hopefully, there is some advice on what to consider before you make a choice. The main points to rely on in making your decision are the purpose, budget, and the target audience.
Purpose
Whether you need a mobile app or website for your business will highly depend on what you want to achieve for your services and products. Are you intent on promoting your business and finding a better way to do so? Is your product going to be displayed as a static information portal or interactive content? Are your products and services unique or fun? By writing them down and carefully analyzing these queries is a shot in the arm for your business.
Budget
Mobile apps are highly efficient and are much faster for its specifically developed for a particular handset. These apps also make them more expensive depending on the number of platforms and the app’s complexity.
On web apps, maintenance costs across multiple mobile platforms result in higher prices. However, there are sites online that you can create free essential apps but are limited to predefined templates which only allow slight modifications. Read more...

Target Audience

When referring to the target audience, the ideas should factor on the demographics and the market for your business that can easily relate to the mobile app and website. The influx of smartphones is modus operandi in extending your reach and building a stronger clientele relationship for your business.
Researching on the most ordinary phone in the target audience provides a good idea on what app to apply. Native apps are mainly restricted to smartphones thus possibly limiting the visitors to the app. Web apps, however, are effectively optimized on large-scale mobile phones as long as they’re web-enabled.
Take the next big step. Carefully consider the aspects mentioned above that allow visitors to access your products and services through their mobile phones. The main intention of this information is to help you chose what app is right for you. When faced with a difficult choice and the budget allow you, there is no better way than to apply both native and web apps for your business.